Because of church…
If a donor indicates clearly that support for her church is the reason for her terminating support for your ministry, encourage her! Let her know you’ll reduce the number of mailings to her, but that you’ll continue to keep her informed — and that you don’t want her to feel any pressure. “We look forward to the day when God may direct you to give again.” Treat her like a friend. She may well be back someday. Indeed, in her heart, she may never have “left.”
If you send a periodical newsletter, reduce her frequency to bi-annual. If you don’t send newsletters, send only four appeal letters over the course of the next two years. If she reactivates, you can celebrate; welcome her — and begin mailing on a regular schedule again. In any case, she clearly cares about your ministry; we see the evidence in her previous giving, and in her willingness to let you know why she was interrupting her support.
What donors are saying…
“I would say at least if someone has been giving to you [and they lapse] … [write and ask if] they are still there and alive and kicking. They shouldn’t ask for money.”
“Maybe send a letter and ask if we had any concerns or possibly why. I think just a simple letter like that, where you can respond to it.”
*Like what you just read and want to learn more? Check out, The Disappearing Donor: Where Your Ministry’s Lapsed Givers Went, and Why