Major Donors Are Selective

Major Donors Are Selective

Major donors are not negative about giving; they are selective about their opportunities. Major donors don’t see themselves simply as contributing, but as investing a part of their lives, a part of what God has given them to manage, as His stewards. Finances are simply the fruit of their labor, the physical by-product (in addition to the “spiritual” or “relational” by-product, which is influence).

Major donors also understand that their finances allow them to make an impact for the cause of Christ, and sow seeds around the world. They understand that their finances can be the ammunition for God’s “ground troops,” those who are on the front lines doing the actual face-to-face work of the ministry. Inadequate ammunition means stalled-out ground troops. An influx of ammunition can get an army moving again.

For high-capacity donors, an appeal for funds can be thrilling — their generosity can save lives, provide freedom and hope, give a child a chance for future through education, and lead the lost into an eternity in the presence of God! But the potential must be clearly presented.

*Like what you just read and want to learn more? Check out
, More Than Money: The Truth About High-Capacity Givers


About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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